The popular homegrown brand has opened its first store in the capital.
We love homegrown brands at FACT. So, we are excited to hear that the UAE’s The Giving Movement is opening its first physical store in Abu Dhabi, which will be located in Yas Mall. The store is now open and is home to the brand’s cool clothing.
The Giving Movement is famous for its sustainable athleisure wear, which covers everything from sweatpants to sweatshirts. The company puts its intentions on its sleeves, as many of the garments are emblazoned with the brand’s name in a bold, stylish print. Plus, there is a trendy selection of modest wear, which includes abayas and hijabs.
Situated in the heart of Yas Mall, this store offers an immersive space for customers to experience the brand’s unique identity firsthand and explore The Giving Movements’s signature fabrics and patterns across men’s and women’s collections. The store will also showcase the company’s first ready-to-wear collection, Fifty Made, and its first footwear line. The footwear is bio-based, which means that it comes from renewable materials, so you’ll look good while doing good.
Dominic Nowell-Barnes is behind The Giving Movement. After moving to the UAE in 2017, he was motivated to use fashion as a vehicle of positive change and launched the e-commerce brand in 2020. The company aims to alter the way fashion is consumed while shedding light on conscious consumerism.
If you’re a shopaholic, you don’t have to feel guilty when buying items from The Giving Movement. With every item you purchase, AED 15 is donated to the charities Dubai Cares and Harmony House. To date, the company have donated more than $2.4 million.
This is a movement we can certainly get behind.
GO: Visit https://thegivingmovement.com for more information.
