MWAZ is a fusion of fashion, art, technology and entertainment – all under one roof.
Hold onto your hats, fashionistas. A new shopping experience is heading to Riyadh. MWAZ, a cutting-edge concept store, is all set to open doors on May 11 at the luxurious destination, Via Riyadh.
This isn’t your average concept store – MWAZ is a fusion of fashion, art, technology, and entertainment, all under one roof. Spread over 2,750 square-metres and three floors, it promises to take shoppers on an immersive journey through ever-changing spaces, brand pop-ups, and activations.
The journey begins on the ground floor with an all-encompassing shoe section, women’s wear and lifestyle and art pieces. Massive screens displaying animations, campaigns, and creative videos adorn the walls, setting the tone for the kaleidoscopic shopping experience.
As you step onto the first floor, the enchanting world of WARP awaits, where reality and digital art merge in an immersive experience. This awe-inspiring space features a rotating wall and high ceilings that create an illusion, transporting you to a futuristic dimension. Next, you’ll come across RARITIES, a captivating gold-hued enclave that exudes an otherworldly charm. With decorative ceilings and sparkling lights, it creates an ethereal atmosphere that evokes a sense of luxury and exclusivity. VISIONS, a curation of contemporary women’s brands in a warehouse-style space is what follows. With sharp, angular alcoves and dazzling lighting, it creates a futuristic feeling that adds to the excitement. As you venture further, the TRILL space beckons with an immersive experience that caters to contemporary and classic streetwear enthusiasts. To top it off, MWAZ offers a coveted Styling Service that caters to those seeking the latest trends and styles curated by MWAZ’s expert team.
The second floor is nothing short of extraordinary. The dynamic space is designed to be a hub for events, activations, and brand showcases. But that’s not all, an outdoor space with comfortable seating overlooking Via Riyadh awaits your arrival so you can soak in the sights of the city from a whole new perspective.
Situated right in the heart of the prestigious Diplomatic Quarter, Via Riyadh houses some of the finest international restaurants and luxury outlets. An on-site spa, beauty experience, the iconic St. Regis Hotel, and a members’ club make it a perfect setting for those looking to indulge in a world-class experience.
GO: Visit @mwaz.co on Instagram for more information.
